Hiring a publicist vs PressPitch AI.
Hiring a publicist means an expert writes and sends your pitches for you, at a higher monthly cost. PressPitch AI is our own software that writes pitches, finds journalists, podcast hosts and stages, and sends from your inbox, from $497 per year. Choose a publicist to save time. Choose PressPitch AI to save money and keep control.
The comparison
| Factor | Hiring a publicist | PressPitch AI |
|---|---|---|
| Cost | Monthly fees, from $18,000 for 3 months with us | From $497 per year |
| Your time | Low. They send for you | You review and send |
| Control | Publicist manages outreach | You control every pitch |
| Reach | Journalists | Journalists, podcast hosts and stages |
| Best for | Busy executives with budget | Hands-on founders and agencies |
Choose hiring a publicist when
- You want outreach fully handled
- Your time is worth more than the fee
- You want a senior publicist's judgment
Choose PressPitch AI when
- You want to run PR in-house
- You want to pitch podcasts and stages too
- You want software your team can use for clients
Our recommendation
Start with PressPitch AI if you like control. Add Strategy Calls with Zach for feedback, or move to Full-Service PR when you want it all handled.
Common questions.
What is PressPitch AI?
Our own AI PR software. It writes pitches, finds journalists, podcast hosts and speaking gigs, and sends from your inbox.
Do you offer a publicist service?
Yes. Full-Service PR Campaigns put a senior publicist on your outreach, sending on your behalf.
Is coverage guaranteed either way?
Both are earned media, where journalists and hosts decide, so outcomes vary. For guaranteed coverage see the Guaranteed Press Hit.
Can I get coaching with the software?
Yes. Strategy Calls with Zach start at $297 per call in the 8-call pack, and the Accelerator includes a year of group coaching.
Ready to become the name buyers trust?
Book a 30 minute strategy call with Zach, or pick the path that fits: do it yourself, done with you or done for you.