Audit. Place. Amplify.
Three steps that make you the name buyers and AI assistants trust.
01
Audit
We map where your credibility shows up today, in search and in AI answers.
02
Place
We land you in the outlets, shows, stages and segments that fit.
03
Amplify
Every feature becomes badges, clips and sales assets.
Three ways to get featured.
Choose how much you do and how much we do. Do It Yourself with our software, Done With You with our team, or Done For You from start to finish.
Tools to land press on your own.
Our software and templates. You run it on your schedule.
We build it with you. You press send.
Our team writes and sets up your campaigns and coaches you, and you own every relationship.
We land it. You show up.
Our team secures the placements and runs the outreach. You approve and show up.
Guaranteed placements
Earned media, run for you
| Factor | Do It Yourself | Done With You | Done For You |
|---|---|---|---|
| Who does the work | You | Us and you | Us |
| Your time per week | 2 to 4 hours | About 1 hour | Under 30 minutes |
| Speed to first result | First pitches today | 7 to 14 days | 7 to 14 days for guaranteed press |
| Investment | From $17 | From $397 | From $497 |
| Best for | Hands-on founders on a lean budget | Founders who want help and to own their relationships | Busy founders who want it handled |
What to expect, and when
| Guaranteed Press Hit | Live 7 to 14 days after approval |
|---|---|
| Press Campaigns | One campaign in 7 to 14 days, or monthly pitching |
| AI Authority Accelerator | Onboarding this week, coaching and outreach after |
| Local and national TV | Interview within days, airs 3 to 4 weeks later |
| Podcast Tour | 3 or 6 months of pitching |
| Authority Programs | Engines run all quarter |
| Full-Service PR | 3, 6 or 12 months |
From you, about 10 minutes
- A 10-minute questionnaire
- A headshot
- A short bio
- Links to your site and work
Process, explained.
Do I approve everything?
Yes. Nothing goes out under your name without your approval.
What do you need from me?
A 10-minute questionnaire, a headshot, a short bio and links to your work.
How fast will my article go live?
Most guaranteed articles go live 7 to 14 days after you approve the draft.
Who runs strategy calls, and how long do I have to use them?
Zach runs every strategy call and the coaching inside our programs. Use your calls any time within 90 days of purchase for the 1-call option, or within 6 months for the 4 and 8 call packs. Book each call on Zach's calendar whenever it suits your campaign.
Ready to become the name buyers trust?
Book a 30 minute strategy call with Zach, or pick the path that fits: do it yourself, done with you or done for you.