The language of authority.
AI visibility
AI visibility describes how often, how accurately and how favorably AI assistants mention you when buyers ask about your category, problem or name.
Answer engine optimization (AEO)
Answer engine optimization (AEO) is the practice of shaping your content and reputation so AI assistants and answer engines describe you accurately.
As Featured In badge
An As Featured In badge is a row of publication or network names on your website or materials that shows visitors where you have earned coverage.
Authority marketing
Authority marketing is the strategy of positioning a person as the trusted expert in their field through press, podcasts, stages, content and proof.
Contributed article
A contributed article is a piece published under or about an outside expert rather than staff, and many outlets label it as contributor or partner content.
Do-follow link
A do-follow link is a standard hyperlink with no rel attribute telling search engines to ignore it, so it may pass ranking signals to the linked page.
Domain rating
Domain rating is a 0 to 100 score that SEO tools use to estimate the strength of a website's backlink profile compared with other sites on the web.
Earned media
Earned media is coverage a journalist, podcast host or event organizer chooses to give you after a pitch. It is the source AI assistants cite most often.
Generative engine optimization (GEO)
Generative engine optimization (GEO) means improving how often and how well generative AI tools mention and cite your brand when answering questions.
Guaranteed press placement
A guaranteed press placement is an article about you in an established publication, bought at a flat price and published or refunded in full.
Local TV lifestyle segment
A local TV lifestyle segment is a short interview on a local network affiliate's daytime or lifestyle show, often featuring experts, authors and brands.
Media kit
A media kit is a short package of your bio, headshots, story angles, past coverage and contact details that helps journalists and hosts feature you fast.
Media pitch
A media pitch is a short personal email to a journalist, producer or podcast host proposing a story angle and explaining why you are the right source.
National business TV segment
A national business TV segment is a produced feature about you or your company airing on a national business network such as CNBC or Bloomberg.
Paid media
Paid media is any exposure you pay for directly, such as ads, sponsored posts and placements, where you control the message and the timing in full.
Podcast guesting
Podcast guesting means appearing as a guest on other people's shows to share expertise with their audience, build trust and earn long-form exposure.
Press release
A press release is a formal announcement of news, such as a launch, funding round or hire, written in news style and distributed to media and the public.
Speaker one-sheet
A speaker one-sheet is a single page that sells you as a speaker, listing your talk topics, bio, audience outcomes, past stages and how to book you.
Sponsored content
Sponsored content is paid editorial-style content a publication runs on behalf of a brand, usually marked with a sponsored, partner or promoted label.
Trust recession
The trust recession is our name for the shift where buyers stop believing ads and look for third-party proof, often by asking AI who to trust first.
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