A media pitch is how most earned media starts. It is a short, personal email that proposes one clear story angle, explains why it matters to the recipient's audience right now, and shows why you are the right person to talk about it. Good pitches are brief, specific and easy to say yes to.
Timing and targeting decide most results. A pitch to a reporter who covered your topic this week beats a pitch to a general newsroom inbox. Sending from your own email helps too, because replies come straight to you and the message reads like a real person, not a campaign.
Zach built a 4-part pitch framework behind PressPitch AI, and our team uses it on every campaign. Monthly Pitch Partner delivers a new national and local pitch with 500 journalists each month. The DFY Press Campaign builds one campaign with a strategy call. Journalists decide what they cover, so outcomes vary.
Want help putting this to work? Book a strategy call with Zach and leave with your best angles, the outlets and shows that fit you, and a clear plan.