A press release is an official statement written in news style. It announces something specific, such as a product launch, funding round, partnership, hire or event, and includes a headline, dateline, key facts, quotes and contact details. Companies post releases on their sites and send them through distribution channels.
Releases are useful for putting facts on the record, but on their own they rarely earn coverage. Journalists receive far more releases than they can read. A personal pitch with a sharp angle, sent to a reporter who covers your topic right now, usually performs better.
Think of a release as the reference document and the pitch as the conversation starter. Our DFY Press Campaign, Monthly Pitch Partner and Full-Service PR Campaigns focus on angles and pitches that reporters actually reply to. For guaranteed coverage of your news, a Guaranteed Press Hit is the faster route.
Want help putting this to work? Book a strategy call with Zach and leave with your best angles, the outlets and shows that fit you, and a clear plan.