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Glossary

Local TV lifestyle segment

A local TV lifestyle segment is a short interview on a local network affiliate's daytime or lifestyle show, often featuring experts, authors and brands.

A local TV lifestyle segment is a short feature, often a few minutes long, on the daytime or lifestyle programming of a local network affiliate. These shows regularly feature experts, authors, founders and products, either in studio or by satellite or remote connection.

For most experts, local TV is the fastest way to get broadcast video of themselves. A segment on an ABC, CBS, NBC, FOX or CW affiliate gives you a recognizable logo for your media page, a clip for your website and social, and practice on camera before bigger opportunities.

Our Guaranteed TV Features place you on lifestyle and business segments across affiliates in 100+ US markets, from $1,997. We prep your talking points and media kit before you go on. For national reach, see national business TV segments on networks such as CNBC, Fox Business, Bloomberg and ESPN.

Want help putting this to work? Book a strategy call with Zach and leave with your best angles, the outlets and shows that fit you, and a clear plan.

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