Generative engine optimization, or GEO, is a close cousin of AEO. Where AEO focuses on direct answers, GEO looks at the full range of generative responses: summaries, recommendations, comparisons and lists. The question it asks is simple: when an AI tool talks about your space, does it mention you, and does it cite a source?
GEO work usually blends technical and reputation tasks. Technical work includes clean site structure, structured data, llms.txt files and pages that answer real buyer questions. Reputation work means earning mentions in the publications, podcasts and events that generative tools draw from, since earned media dominates AI citations.
Results take time and nobody controls the model. A practical GEO plan builds the sources first, then tracks change. Earned press outreach, podcast guesting and stage outreach build those sources, while guaranteed placements add credibility proof for human readers along the way.
Want help putting this to work? Book a strategy call with Zach and leave with your best angles, the outlets and shows that fit you, and a clear plan.