AI visibility measures your presence inside AI answers. Ask ChatGPT, Claude, Gemini or Perplexity who the best expert is for a problem you solve. If your name appears, with an accurate description and a credible source, you have AI visibility. If not, buyers using assistants may never find you.
AI assistants rely heavily on third-party sources. Muck Rack's May 2026 research found earned media made up 84% of cited sources, and journalism alone was 27%. That means the most direct path to AI visibility runs through journalists, podcast hosts and event organizers who choose to feature you.
To track it, run the same set of prompts at regular intervals and record what changes. Our Authority Program includes an AI Visibility Audit at day 0 and day 90, side by side. We make no promise of a specific AI answer, but we build the earned coverage assistants lean on.
Want help putting this to work? Book a strategy call with Zach and leave with your best angles, the outlets and shows that fit you, and a clear plan.